I help businesses grow with clarity and purpose.
I’m Bobby Kircher, a digital marketer, entrepreneur, and founder of Papaya Search. For over 20 years, I’ve helped organizations establish a strong online presence with strategy, curiosity, and heart. I believe that effective search marketing begins with understanding people and how they find information.
A digital native with early-web roots
My journey began in the late 1990s, when I coded websites by hand and learned what made people click — literally. In 2004, I founded Papaya Search, a digital marketing agency specializing in helping businesses grow through strategic, ethical SEO and paid search.
Since then, I’ve partnered with organizations of all sizes to help them get found, understood, and chosen. I believe the best marketing feels human: it’s clear, grounded, and connected to what people actually need.
Beyond work, I’m a lifelong learner and runner, living in Atlanta with roots in Miami. I care about recovery, mindfulness, and creating lasting things.
If you’re interested in online growth
Here are some of the services we offer at Papaya Search:
- SEO that compounds – Technical foundations, content, and internal alignment so organic visibility becomes momentum, not noise.
- Google Ads that pay off – Account structure, intent targeting, and continuous improvement focused on revenue, not vanity.
- Analytics you can trust – Tracking that cuts through confusion so you can make decisions with confidence.
- AEO/GEO for the future – Lay the foundation for this new opportunity of visibility.
Speaking about search and tech
I bring practical insights and candid stories about building a values-driven business, leading with empathy and accountability, and what’s next in search.
- Search marketing growth strategies that are practical and enduring.
- Leadership lessons from agency life (and recovery)
- SEO for the future: clarity over hacks
Whether it’s a podcast, panel, or keynote, I bring practical insights, candid stories, and a human-first perspective.
What keeps me grounded
My values shape everything I do: Approachable. Impactful. Dependable. Innovative. Authentic.
I believe real growth happens when you lead with curiosity, stay grounded in your values, and don’t lose your sense of humor along the way.
Let’s connect.
Whether you’re curious about my work, want to collaborate, or just want to say hi — I’d love to hear from you.